If your personal monthly income of thousands of stations this has no meaning for you, planning for commercial sites in the future I will write, if your site income 0-9000 yuan / month, I suggest that you carefully read the full text. [Chinese owners points]
profit is a personal site owners make a lot of headaches, she did not worry about traffic, with traffic be profitable but also depression, make some money but do not see the future direction of more depression. In order to better write this thing, it seems to be more foam cups of coffee tonight. Today the mood well, leave the company tomorrow to enter the duty schedule, receive a red envelope today (festival fees), although only a few K, but heart very happy, after all, the brain can relax. Today's work saw the king even articles that are written occupational diseases even planning to write, even such articles are written by Thelephora, not even the point of narrative, point of view no matter how good I am afraid that many individuals have been the stations of PASS. was not mistaken his mouth, but think about it, makes sense, no wonder tens of K do people a month. Oh, this is a digression. But from this At first, I will try to avoid books written plan, to write a story book, a look to understand that, huh, huh. Chinaz.com
good, the body began: Chinaz.com
built in most of the individuals stop the process, there is a problem is that many individual owners did not think clearly, that is why you do stop in the end, if the individual is to show something, or a home security on the network, you'll have traffic, and Do not advertise, and that you will not look below the text. I mentioned here refers to individuals who really want to stop people stand bigger, stronger, and finally into the commercial operation of the site, saying that white is a business process. well, if you belong to the latter, GO ON!
Chinaz.com
want to make money, do not want to escape the commercialization of this issue: business model; do not put the theory of my own personal experience as the main line it. [China Webmaster Station]
(a) is to I am fan of literature, fans mess, love art, fine art blind, so the first stop is called what web authoring software, is to use Notepad to play, the computer teacher told me to lay out the word, and then circle the two special brackets (that is
tags), and then handed over to him, have spread to the Internet, the file name in Chinese will not let me put it to use pinyin, then would not understand, do not want, they want to go have made their own things. at long list, I used writing paper down, slowly line, little do not waste. [China Webmaster Station]
over half a year about the way, that is, 1999, by his skill a long, HTML to write the familiar, and also know that a simple image processing, so I put ; my literature their favorite TV series, stars, etc.. Chinaz.com
this way, my site was visited, and more and more people are not seen by the counter is sent to the school was to write to me.
Chinaz.com
you say, I have this site operational prospects of it? No! Chinaz.com
the world will not have two identical leaves, if all of your site reflect your personality, reflects all your love, then he will only have a loyal visitor, is yourself, so if you want a higher site traffic, it would have to give up part or all of the . Chinaz.com
your station is doing to others, not yourself, you should consider not their own, but you develop people. This is advertising as Studies referred to as ; Big Mac You can do it. [China Webmaster Station]
get my first stop, for both me how to sub-literature class, you would like to engage in literature certainly not professional, I have a student failing to appreciate the level of their ; professional not to engage in art, as simple as that. Do you think the students like me to what, wrong, not every student and he likes to write love drawing, I like the stars and even their most hated, so that to be faithful to my site too small crowd of visitors, and so the spending power of a small group do? we all went to school, Needless to say, so, this station can not be profitable.
Chinaz.com
positioning is a skill, not easily find a group that put forward a so-called professional and get away down the station, one wants to move to the commercialization of the individual station, I think he's positioning should be consistent with the following characteristics: Chinaz . com
1. you people should be selected that you are familiar or easily understood.
[China Webmaster Station]
2. people should have the choice of original, if the site touch located in the ; not familiar with the Internet lover of literature, Many opponents. [China Webmaster Station]
3. scalability positioning. When your site scale, you must be able to give reasonable grounds to extend the original concept of positioning. because you can not for millions of users start to go, but you can extend the best position to that number even more.
Chinaz.com
4. the target population's spending power. Do not say you do not intend to sell to the Internet them, and your advertisers will care about this, you will care about the future of investors. Chinaz.com
5. upward trend in the target group, at least the trend should be stable, otherwise, the narrow target group to your site also will be closed down. Chinaz.com
6. that positioning error to immediately terminate the site development or marketing process, rather than through other means to make up.
Chinaz.com
(b) of the initial profit model personal site Select
[China Webmaster Station]
profit model, it means what means to make money. say this before I have to talk about changes in China's Internet. I put the Internet in China is divided into three age (purely personal points method): [Chinese owners Station]
1 Information Tool Age
[China Webmaster Station]
2 media age [China Webmaster Station]
3 Internet social times
[China Webmaster Station]
time network information tool only as a tool for information exchange, there was nothing to talk about, PASS. Chinaz.com
media age (2000 years ago), I focus on that. If you're even more in 1988 started early access to the Internet, you should know that a very popular word endured Routong the Internet. The purpose is clear the Internet to find needed information, see Save up to local, and no time to look at, ah, short-term and slowly in the local view, that is not enough, then dial hh. this decision we do not may take a long time to enjoy the network of online services. Chinaz.com
at a time when the Internet technology to HTML, CGI-based, which determines the network can not provide too rich content.
[China Webmaster Station]
It is these two points, determine the network during this period is a pure media, publishing information, dissemination of information, it is difficult to have more services. the characteristics of the media, learned friends should know that communication is eyeball economy, there will have all the eyeballs, and advertising is the media to serve. So you can see, when doing e-commerce, so free space, so no software download site, too much development, the fastest growing is the news category and information class site, and later move to an integrated these sites, and produced a very Chinese term others through your site to link to other sites, search the required information. while in China, Chinaz.com
development of the Internet to make online media gradually grow strong enough, the network ads are more people recognized that this time, good advertising, a lot of advertising sites survived, developed, and refused to stop ads Many disappeared or been acquired. China's first batch of elite network in this day and age.
Chinaz.com
Internet community era (after 2000-present). to facilitate access to the Internet, network technology, which made ; surfing the media and into the era of a society. Chinaz.com
then the era of the Internet do? my analogy: If you live in the city is filled with TV stations, newspapers, radio stations, no restaurants, no stadium , no bus, or even a public toilet hh How would your life? vicious competition among the media to make your life full of advertising, because no other industry, media advertising content or media hh
Chinaz.com
This is the Internet today, our idea has always been limited to owners, do the media, engage in entertainment, with online games the network bridge to tell the Chinese counterparts, in addition to doing the media, network and play games.
[China Webmaster Station]
China, however, tens of thousands of individual owners to tell us? In addition to the media that do not do websites. up the site is to do the media, advertising is profitable, the network society is the addition to the media even the public toilets are not the social.
Chinaz.com
network development pace beyond our imagination, and is now a 2006 I am not sure whether now say outdated tomorrow, would people have thought that I was too old, but I must say, the Internet is really different from before the.
Chinaz.com
in such a society in front of the Internet, personal site, how to select profitable model? or what kind of profit model more suitable for individual owners. I think it is difficult to have a standard answer, but a little is certain, you have missed the media age network, but also never to use that time to start the law. I offer the following model for your reference:
[China Webmaster Station]
media advertising model: read the foregoing friends may say , What you do not favor advertising, profit model to explain why the first to put ads out. because it is a model of China's Internet has been saved, is now the most common pattern, but also beloved by many owners of the model, I can not avoided. If you decide to adopt this model, consider the following text. [China Webmaster Station]
determine the characteristics of the media to a huge flow of this model is based, and this in the traffic must be based on access to information for the purpose of the flow, otherwise, it may be ineffective flow. so many examples: as to provide free space, send prizes, free text messages and so on the grounds of his head to attract traffic, we can look at a few owners succeed. Also using the search engine spam, manufacturing search garbage, abnormal use viral marketing (such as the QQ mass, spam, etc.), traffic can be caused by invalid traffic. invalid traffic brings advertising revenue Mody ? many owners think it is, so many people will do so diligently. I say that this traffic can generate temporary income, but do not come with advertising, do not believe you do out of such a waste site , and then see who find you advertise. No one looking for you, you can find someone else what, as not, the real advertisers will not put in your site, unless mm Long Point]
right, is the .2005 of this hate is the golden season of online advertising, the increase in broadband subscribers, CNNIC's survey results have stimulated the advertiser's nerves, a lot of advertising to invest in one of the few large portals, on the specific content, we look at Sina earnings, TOM interviews to understand. but these portals are faced with an awkward, ashamed to tell people the secrets of low ad clicks, ad favorability is poor, online advertising in China is simply to say notorious, but the network home delivery company will not give up customers, how to solve this problem? is split, that is, by appropriate means to display these ads through mandatory (pop-up, significantly BANNER, floating, etc.) to the personal site landslide, so the way not solve the problem, to put down the line, put the proxy, so that a large number of the Union there.
Chinaz.com
landscape in 2005 and is a major station advertising promises of reform, increase advertising keeps a good one sensitivity, on the one hand points to individuals inclined to refuse, I am speechless. Chinaz.com
promote these alliances largely misleading personal site, less than 1 thousand a day visit the individual stations are great, full of advertising is not nothing new, I even think that with a small profit to induce immature behavior of the individual sites is simply no different with the robbers. In the league forum, the so-called successful people of their own experiences to support the individual stations are too blinded by the slogan of business people that have played an important role. Internet history will record this scene, the initiator of the alliance blind individual owners will eventually pay for the credit.
[China Webmaster Station]
I say is designed to allow individual stations Long clearly, in the end what is the real advertising model, because many owners of online advertising in the eye is the All the major stations have set up a marketing center, specializing in advertising business conduct, including planning, production, publishing. but truly professional online advertising agency, I am afraid many people ever heard of stations, because they do not, and unknown The station cooperation. China 4A advertising company-level general business online advertising agency, but which individual owners and their contacts? we publish is the people not to waste, we were taught that the short-sighted, speculative ideas. Chinaz.com
advertising model should be a real site and enterprise customers a total business process, in order to use this mode, provided that your site is to become the media. how much traffic can be a network media, I will give you a reference: [ ,],[at 50 000 IP, which directly for information purposes to account for 9 percent;
[China Webmaster Station]
Dazhong media: no less than 50 million Japanese visited IP, including direct access to information To account for the purpose of more than half; [China Webmaster Station]
personal site in order to achieve this flow is difficult
Chinaz.com
First, the lack of funds, compared to now amount to anything network media as well as sites operated by professional investment companies, individual owners of investment almost negligible;
Chinaz.com
Second, the lack of technical and human. because of the media station information for free to attract visits of not customers, this feature determines the type of site updates will face a huge task, one update the thousands of pieces of information are considered more. This is, for the individual owners is a serious pressure to adhere to is not easy. < br> Chinaz.com
Third, such models are relatively mature, there are strong competitors in key areas. to do integrated portal, means that you have to, and Sohu, Sina, Netease competition; to do IT, can not be avoided, and SAN FRANCISCO, ENET hh conflict seats and seize territory from them in order, you need enough courage and wisdom. [China Webmaster Station]
Based on these reasons, I was raised in the second, do not take advertising to promote individual stations, not to say totally wrong, because today's Internet has undergone profound changes, advertising is not the only model, not the best model. Of course, if after reading the above text, you still have the courage and perseverance to do the media insist on station That wxunion admire you, and made the following recommendations:
[China Webmaster Station]
1. media needs attention, and attract the eye of the method is not only full of fat advertising and cheating, good ideas will make you more effective. Check home page to see millions of foreign ideas (milliondollarhomepage.com), as well as domestic Qihoo, may give you some insights. [China Webmaster Station]
2. Do not imagine doing the information, SOHU, and SINA in previous years have often heard the sequence of court for the press release, saying he is the first release certain information, but now you can hear the news like it? development of the media so that we obtain information tends to equality of opportunity, and you can do is personalize the information processing and combination. Netease you can refer to this news channel reform, anonymous comments and Netease news channel depth reports that ,],[; rogue Yan You will never lose visitors cheated. [China Webmaster Station]
4. can make use of technical means to promote, but not cheating. Regarding the promotion of technology, I talked about in the future, but such an expert in a number of outdated , humbly ask for advice can be less ado.
[China Webmaster Station]
5. ready at running, at least one bike, sit at home and wait for advertisers.
Chinaz.com
Operation of non-advertising [China Webmaster Station]
asked before I said the Internet has become a social, and increasingly become a social, society is not only the media can not only games, so do not profit model site only limited to this. and too many models to choose from, sometimes I did not know how to write, then, I picked several terms, initiate, I am sure you will be based on individual circumstances owners to create a better model. [ ,],[Jianzhan companies do, generally only the technical maintenance, the annual costs ranging from 2000-10000. if you can on a study of an industry, perhaps you already familiar with the industry, try to explore the industry's corporate site maintenance and publicity ideas, the accumulation of certain information. then of course is to develop a consultancy-based site procedures. (if they can not find someone to help, do not try to find source station, the model I am talking about is nobody else had done most of )
Chinaz.com
site's basic functions are as follows: business users the same maintenance costs can be transferred to you, and enjoy more professional service. through your system, he can easily check that after you order and analysis of site traffic information and get more helpful hints. through the exchange system, he can ask questions about the site and get answers. You can bulk of the industry's common information collection and maintenance of all your corporate site released , so that your customers feel that they update the site at the moment. timely collection of visitors you any messages on the customer site and through E-MAIL or telephone to tell your customers.
Chinaz.com
potential Competition: Build your now mostly to small and medium companies, and most eat rice technology, the industry do not understand, do not study. If you have not the confidence to compete with them, that wxunion advise you to continue to study it in backward. Chinaz . com
site's expansion: the maintenance of the site in the industry, you will get a lot of first hand information on the industry in 1-2 years of accumulation, you not only have the client resources, but also has the customer resources needed, so you can no longer confined to the station site, the industry consultant, and can be turned industry consultant, you can analyze the industry on the Internet for public information to provide consultancy services to industry, then, is time you set up the company.
[China Webmaster Station]
site Investment: space and one each of corn, concise set of easy to use program consultant class, Paolu a used bicycle, card number box. < br> [Chinese owners points]
convince points: For many companies, their emphasis on the site is not high, except when the establishment of the station one-time investment, investment in the maintenance of small, so this money Who is to convince you, emphasized the perspective of consultants from the industry, maintenance, and that through your system he will get more benefits.
[China Webmaster Station]
entity service type: TV programs can contain domestic food and clothing line, but you can not go to the station to eat, buy clothes, same is true of the network, the network does not provide physical media services. While e-commerce service provider launched a powerful mode of C2C, B2C model trading platform, but not everyone is willing to spend time to complete the registration and certification process cumbersome, not everyone is accustomed to a rigid trading platform to buy. In particular, some local products, or personalized products such as handicrafts, art works, tourist souvenirs, an online trading platform for local features will be more attractive.
Chinaz.com
operating point: Do not ask the most traffic and win customers is the most important. the best choice to arrive Payment of the courier company to ship, so it does not require customer registration and allows the buyer to avoid taking concerns.
Chinaz.com
TIPS: In the absence of sufficient funds up e-commerce company, you'd better to self-employed industrial and commercial department for a business license, that is, the kind of stall to use, cost about 100 yuan, the monthly turnover tax, turnover is their report, reported that as little as possible, huh, huh. so even if someone check you, you just say ,],[br> Investment Analysis: A general news release system (do not use store procedure), the design reflects the regional characteristics, the main choice of other provinces and cities promote regional sites, especially at the local portal offering forums, but do not sell ads directly to hair, written or extracted from local newspapers with regional characteristics of some of the introductory article, causing the reader to sell items of interest you can. Do not expect the outset a large number of visits, as long as a customer, your income is quite in more than 100 who were ad clicks. Your 100 site visitors and in media fundamentally different. Chinaz.com
paid information service: this mode could have been said many, but there are already many people see the prospect of this model. such as online pay movies, all kinds of SMS services, payment software download. In fact, these are just the tip of the iceberg of paid information services, too much can be done in this area, and scalability too strong, accurate positioning if you choose, with appropriate propaganda techniques, a day visit 3000IP can bring about the station near million / month income.
[China Webmaster Station]
specific I do not write the field, leaving friends, thinking, fear my thoughts limit our ideas, use your head, think of everyone that participated directly in out discussion.
Chinaz.com
virtual table mode: This is what I want to try the current model, being retained, not stingy, mainly its not like too well, there is no complete idea. Chinaz.com
fact, a social network, small investment, competition less, and strong expansion of the models are chosen for individual owners, wxunion individual whether or mental energy as we can not list one by one, issued several models which we mention only a thinking and wrong please forgive me .
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